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How to Craft the Perfect Elevator Pitch

by Dr. Rick Goodman | Nov 23, 2016 | Business Success, General, Millenials, Personal Development, Personal Success, Success and Prosperity

The elevator pitch is one of the most valuable marketing assets your company will ever have. Being able to convey what you do—what unique value proposition you offer—in 30 seconds or less is critical, because frankly, 30 seconds is all a lot of people will be willing...

Marketing to Generation Z

by Dr. Rick Goodman | Sep 14, 2016 | Business Success, Customer Relationships, Millenials, Success and Prosperity

Get ready to feel old. Just as some of us are starting to wrap our brains around the so-called millennial generation—who they are, what they bring to the table, how to engage with them effectively—it’s already time to start considering the next generation, Generation...

Be Smart About Hiring Freelancers. Here’s How.

by Dr. Rick Goodman | Aug 24, 2016 | General, Integrated Marketing, Millenials, Sales & Branding

It’s never been easier for companies large and small to hire people on a freelance basis. The Internet connects businesses to freelance entrepreneurs like never before—freelance artists, designers, writers, consultants, and more. Finding freelancers is simple, and...

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