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Questions You Should Be Asking Your Website Designer

by Dr. Rick Goodman | Nov 17, 2016 | Continuing Education, Integrated Marketing, Leadership Success, Sales & Branding

Whether you’re building your company’s first-ever website or simply giving a face lift to your old one, collaboration with your designer is key. You likely have a vision for how your new site should look, or at least some notion of how the site should reflect your...

How to Prepare Your Ecommerce Site for Cyber Monday

by Dr. Rick Goodman | Nov 3, 2016 | Business Success, General, Integrated Marketing, Sales & Branding, Sales Success, Technology

What are the most significant days left on the 2016 calendar? There’s Thanksgiving, of course, and also Hanukah, Christmas, and New Year’s Eve. But don’t forget about the year’s big shopping days as well—Black Friday first, followed by Cyber Monday. The latter is the...

How to Grow Your Accounting Firm Through Email Marketing

by Dr. Rick Goodman | Oct 21, 2016 | Business Success, Customer Service, Integrated Marketing, Sales & Branding, Sales Success

What’s the difference between a great experience with an accounting firm and a slightly dissatisfying one? The answer, according to most CPA clients, has little to do with the actual accounting work and everything to do with communication. Clients like to feel like...

How to Build a Content Culture at Your Business

by Dr. Rick Goodman | Oct 12, 2016 | Business Success, Integrated Marketing, Leadership Success, Sales & Branding, Sales Success

As a business owner, you probably understand the importance of producing content. You’ve certainly read all the articles about content marketing and its impact on the consumer, and you know that, in order to succeed in today’s world, your business has to develop its...

Apps and SEO: The Next Mobile Frontier?

by Dr. Rick Goodman | Sep 22, 2016 | Business Success, Continuing Education, Integrated Marketing, Sales & Branding

It’s no exaggeration to say that apps are critical to Internet use. Consider this: The average American now accesses the Web primarily through mobile devices, not desktop or laptop computers. Apps provide the most seamless possible mobile experience, streamlining...

Be Smart About Hiring Freelancers. Here’s How.

by Dr. Rick Goodman | Aug 24, 2016 | General, Integrated Marketing, Millenials, Sales & Branding

It’s never been easier for companies large and small to hire people on a freelance basis. The Internet connects businesses to freelance entrepreneurs like never before—freelance artists, designers, writers, consultants, and more. Finding freelancers is simple, and...
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