Pricing Psychology Techniques for Sales Professionals

$99.00

SKU: 410397

Description

Learn how to boost sales and decrease price arguments using psychological research.
Gain a better understanding of how sales professionals can boost sales and decrease price arguments using psychological research. Customers today are powerful. Customers have much more data in their hands because of mobile technology that allows them to understand price and value BEFORE they speak with a salesperson. With the sale becoming more complex, psychology is required to understand buyer resistance and sales resistance and close the sales gap. If you and your sales team find that you need help closing more sales and desire to meet less resistance, then this topic was built with you in mind to help you close more business today guaranteed
Psychological pricing is nothing more than how pricing your products and services relative to your consumers provides value to your product. While many believe that cost is an option for every customer, the truth is consumers today are smart and desire trust and value before they spend one dollar. Therefore, it is important that you understand how to price effectively, understand your competition, and provide the value required of your consumer.

Date: 2022-12-14 Start Time: 1:00 PM ET End Time: 2:00 PM ET

Learning Objectives

The Psychology of Buying a Quick Review

Today’s Customer – Armed, Ready, and Perhaps a Bit Cautious

Value and Price – What Is Most Important

Examples of Psychological Pricing

How to Reduce the Edge of Price – 3 Simple Strategies

Watch Margins but Provide Room for Negotiation

When Discounting Can Be Effective

Drew Stevens, Ph.D.-Stevens Performance Group