Description
Master the fundamentals of writing and applying them to all digital channels.
Are writing online vs. offline fundamentally the sameor fundamentally different? And what are the best practices for each? The online category has two parts (a) fundamentals and (b) technology and marketing channels.
Fundamentals are rooted in persuasion and human technology. These have not changed in ten centuries. So, the idea that old writing techniques are outdated is pure nonsense, and we review the most important of those fundamentals that have always been part of good writing and continue to be today. Yet many people in digital marketing either do not know them or ignore themat their peril.
Technology and marketing channels evolve and change, often at breakneck speed. By mastering the fundamentals and applying them to all digital channels from social and video to payperclick ads and webinars you gain a sustainable advantage in the new multichannel marketplace.
Date: 2024-03-14 Start Time: 1:00 PM ET End Time: 2:05 PM ET
Learning Objectives