Writing for a Digital World (OnDemand Webinar)

$99.00

SKU: 411051EAU

Description

Master the fundamentals of writing and applying them to all digital channels.Are writing online vs. offline fundamentally the sameor fundamentally different? And what are the best practices for each? The online category has two parts (a) fundamentals and (b) technology and marketing channels.Fundamentals are rooted in persuasion and human technology. These have not changed in ten centuries. So, the idea that old writing techniques are outdated is pure nonsense, and we review the most important of those fundamentals that have always been part of good writing and continue to be today. Yet many people in digital marketing either do not know them or ignore themat their peril. Technology and marketing channels evolve and change, often at breakneck speed. By mastering the fundamentals and applying them to all digital channels from social and video to payperclick ads and webinars you gain a sustainable advantage in the new multichannel marketplace.

Date: 2024-03-14 Start Time: End Time:

Learning Objectives

Fundamentals of Good Writing—Online and Offline
• The Evolution of Writing From Stone to Print to Digital.
• The 7 Characteristics of Superior Writing
• Writing Tricks of the Trade

Content Marketing Mastery, Part I
• The 6 Functions of Content in Marketing
• How to Avoid Google Goulash
• The 4 Levels of Content

Content Marketing Mastery, Part II
• Advanced Content Marketing Formats
• 8 Types of Visuals and What Each Can Do for You
• Titles for Your Lead Magnets

Online Copy
• 6 Attributes of Superior Offers
• Measuring Online Readability
• How to Write A-Level Copy

Boosting Clicks and Conversions
• The Structure of High-Conversion Lead Pages
• Construction of High-Performance Sales Funnels
• A Baker’s Dozen of Email Metrics

IAAP ,Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.

Bob Bly-Center for Technical Communication