Description
Learn why is social media so important for business growth.
This topic will explore why social media and online reputation management are so crucial for todays business success. It will provide insight into the importance of social media and online reputation management for businesses, as well as the associated customer and revenue growth benefits social media and online reputation management provide to businesses. Additionally, the presentation will discuss the basics of developing a social media strategy.
Date: 2023-08-09 Start Time: 1:00 PM ET End Time: 2:05 PM ET
Learning Objectives
Overview
• What Is Social Media and Online Reputation Management?
• Purpose of Todays Webinar
Importance of Social Media and Online Reputation Management
• Social Media at a Glance
• Importance of Social Media Channels
• Importance of Social Media to Consumers
• Importance of Online Reputation
• Online Reputation Review Sites
• Importance of Business Reviews and Ratings to Consumers
• What Do Reviews and Ratings Mean to a Business
Business Benefits of Social Media Management
• Build Brand Awareness and Loyalty
• Helps Business Growth and Increased Revenue
• Drives Scalability and Reach
• Provides Valuable Analytics
• Helps Business Reputation
• Most Cost-Effective Form of Advertising and Marketing
Business Benefits of Online Reputation Management
• Reviews Act as Social Proof to Drive Purchases
• Improves Ranking on Search Engine Results
• Reviews Increase Click-Through Rates
• Positive Reviews Build Trust With Prospective Customers
• Managing Reviews Provides Opportunities to Win Back Dissatisfied Customers
• Review Management Helps Improve Overall Business Operations
How to Develop a Social Media and Online Reputation Management Strategy
• Set Social Media and Reputation Management Goals
• Identify Your Target Audience
• Conduct Competitive Analysis
• Choose the Right Platforms
• Develop a Content and Review Strategy
• Develop a Measurement Strategy
• Choos the Social Media and Reputation Tools Best for Your Business
Questions and Answers
IAAP ,Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.
