Social Media and Digital Marketing for Nonprofit Organizations


SKU: 407717


Learn the most effective ways to connect and learn about your audience and potential sponsors.
Many nonprofits are still struggling to figure out the best ways to reach and gain the support needed to continue their mission. For years, marketing has consisted of print, radio and TV. The concept of marketing is changing. Todays marketing often comes to us by way of Tweets, Instagram posts and Facebook ads or videos. This can be confusing to someone unfamiliar with social media and the idea of using it as a marketing tool. Traditional marketing is not being completely phased out, but it is easy to see that the use of social media marketing is standing out and getting brands noticed. Lets face it, the goal of marketing is to grab the attention of whoever it is youre trying to reach.
This information will look at how social media marketing compares to traditional marketing methods, and help you focus on your goal and how to accomplish it. The material also shows how to connect and learn about your audience and potential sponsors. It also teaches you how to identify potential sponsors by searching keywords within the platforms. Learn how to market your brand in a fun way that makes you stand out among the crowd. It is no secret that money is often in short supply for nonprofits and this material addresses how to get the best return on your investment. There is no reason for nonprofits to feel as if you are wasting precious resources and failing to make a difference.

Date: 2020-07-08 Start Time: 1:00 PM ET End Time: 2:30 PM ET

Learning Objectives

* You will be able to define what social media marketing is and how it compares to the traditional marketing methods.

* You will be able to discuss ways to connect and learn about the people your community including potential sponsors.

* You will be able to identify potential sponsorscustomers by searching keywords within the platforms.

* You will be able to review each campaign using the metrics provided and painting a clear picture of your ROI.

Social Media Marketing vs. Traditional Marketing
• Cost – Social Media Marketing Is by Far Less Expensive Than Traditional Methods
• Metrics at the Click of a Button
• Social Media Platforms Provide Creative Ways to Build Your Brands Image
• Real Time Interaction With Your Audience or Customers

Decide What You Hope to Accomplish
• Building an Engaged Community and Education
• Reputation Management – Building Your Social Face
• Volunteer Recruitment
• Fundraising

Connect and Thrive
• Social Media Provides the Fastest and Most Effective Way to Connect With Your Community
• An Active Presence on Social Media Creates the Relationship Needed With Those You Serve, Sponsors, and Volunteers
• Social Provides an Easy Way to Learn About Your Audience
• Social Media Is a Great Way to Stand out and Gain Attention

The Bottom Line
• Social Media Just Provide More Bang for Your Buck – ROI
• When You Speak About Your Mission on Social Media, You Are Viewed as an Expert on the Subject
• Social Media Allows You to Search for Volunteers/Sponsors Looking Information Related to Your Brand/Mission
• Social Media Marketing Is Just Fun

CPE ,Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.

Katie Miller-Liberty Family Outreach