Description
Learn how to create call and text campaigns from a legal standpoint while staying compliant with the FCC.Nearly all companies and organizations are looking for ways to connect with customers and consumers via telephone and text messaging. However, a complex framework of federal and state legal requirements can trip up any wellmeaning company. The threat of law enforcement scrutiny and private litigation makes telephone and texting outreach efforts even more precarious. And, since the rules are not always clearcut, trends in regulatory interpretation and court decisions play an important factor in compliance. This information will help individuals responsible for legal, marketing, and regulatory compliance understand how to craft telephone and texting campaigns in accordance with legal requirements. This information will break down the key requirements of the Federal Communications Commission, the Federal Trade Commission, and the states so that participants can easily spot the potential pitfalls in their campaigns and have the tools to craft compliant messaging and delivery systems. This topic will discuss current trends in class action litigation plaguing businesses in virtually all industries that communicate with their customers via telephone and text. You will gain a better sense of the do’s and don’ts in telephone and texting outreach campaigns.
Date: 2020-05-12 Start Time: End Time:
Learning Objectives