Role of CRM in Supply Management (OnDemand Webinar)

$199.00

SKU: 405542EAU

Description

Gain a better understanding of the attributes Customer Relationship Management can play within supply management.Many supply management organizations desire to deeply impact organizational spending and supplier performance. To many procurement groups are unable to gain Internal customer cooperation in strategically and proactively involving them in their expenditures. Early involvement by procurement in sourcing typically achieves 1017 in cost benefits. Late (or no) involvement typically reduces achieved savings to 05. This information helps the persons responsible for supply management to strategically build and implement a procurement customer relationship management program. It will also provide practical ways the supply management group can maintain and grow Internal customer service that will draw and influence internal Lines of Business (LOB) departments to work together with the procurement team in a collaborative manner. These methodologies are hallmarks of topperforming supply management organizations.

Date: 2019-05-08 Start Time: End Time:

Learning Objectives

Hallmarks of a Successful Supply Management Organization
• Financial Benefits
• Quality Contributions Into Produced Products and Services
• Performance of Internal Customer Lines of Business (LOB)

Customer Relationship Management (CRM)
• Culture Eats Strategy for Lunch
• Organizing to Optimally Impact LOB Receptivity to Supply Management Involvement
• Analyzing Corporate Spend to Identify Key Internal Customers
• Building an Internal Marketing Outreach Strategy • It’s Not What You Know, It’s Who You Know
• Improving Ongoing LOB Relationships

Outstanding Customer Service
• Hallmarks of Outstanding Customer Service
• Make Them Want to Come Back for More
• Moving Hostile to Enthusiastic
• Metrics That Matter

No Credit Available

Mark J. Trowbridge, CPSM, C.P.M., MCIPS-Strategic Procurement Solutions, LLC