Description
Look at the bigger picture of the many activities that comprise public relations.Did you see a competitor quoted in the news? Why are reporters calling them and not your company? Why does your company want to be quoted in the media anyway?There’s more to public relations than getting in the news, so let’s look at the bigger picture of the many activities that comprise public relations. This presentation will teach you how to introduce an attorney or executive to reporters as a source for comment on timely issues that have business implications for individuals, business owners, or corporations. Being quoted in the media can help generate new business, be top of mind for referral sources, and even attract employees. Reporters are always looking for sources, but they won’t call someone if they don’t know who the person is and why what they think on a subject is important to their readers.
Date: 2023-03-22 Start Time: End Time:
Learning Objectives