Description
How to guarantee goal achievement from planning through the celebration.This topic will help you prepare and operationalize your capital campaigns. A stepbystep process will describe ways to ensure success in fact, to guarantee it. This material will note how the feasibility study is not the first step toward campaign preparation. Review the attainment factors that you can use to help monitor campaign progress over time or to turnaround a stalled campaign. Case history stories will bring this information to life.
Date: 2020-04-30 Start Time: End Time:
Learning Objectives
Introduction
• Campaigning Values Influencers
• The Six I’s of Philanthropic Fundraising
A Winning Campaign Readiness Process
• Step #1 – Prepare to Campaign
• Improve Organizational Readiness
• Create Case Pitch Deck
• Define Prospective Donor List
• Step #2 – Engage Donors
• Create Campaign Planning Council
• Facilitate Focus Group Feedback Sessions
• Step #3 – Craft Campaign Action Plan
• Conduct Deep Listening Donor Interviews
Monitor Success Factors Every Six Months Until Goal Achievement
• Elevate Organizational Fundraising
• Polish Pitch Deck
• Motivate Volunteer Leadership
• Listen to Donors
• Invite Philanthropic Investments
Tom Wilson-Wilson Major Gift Fundraising Inc.
