Description
Stay up to date on the everevolving laws and regulations governing prize promotions.Many consumers businesses are attracted to social media and mobilebased sweepstakes and contests because they present a perceived simple and fastpaced method for consumer engagement. However, in addition to the requirements of running any sweepstakes or contest, social media and mobilebased sweepstakes and contests present a number of additional challenges that may likely be overlooked by the unwary. This topic will help educate attorneys on the basics of sweepstakes and contests law, which is regulated separately in all 50 states. This material will also address the unique issues presented when running a social media or mobilebased contest or sweepstakes, including handling of usergenerated content, privacy concerns, social media platform requirements, and will address the need to consider California’s restrictive privacy laws, the Federal Digital Millennium Copyright Act, and the FTC Endorsement Guidelines, among other regulations.
Date: 2021-07-14 Start Time: End Time:
Learning Objectives
Lottery and Gambling Laws
• Review the Elements of an Illegal Lottery
• Review Aspects of a Prize
• Review Aspects of Chance
• Review Aspects of Consideration
Games of Chance
• Review Aspects of Non-Monetary/Alternate Methods of Entry
• Review Registration and Bonding Requirements
Skill Contests
• Review Aspects of Skill
• Review Certain State Requirements
Official Rules and Advertising
• Explain Need for Official Rules
• Review Terms Needed in Official Rules
• Review Terms Needed in Advertising
Social Media and Mobile Marketing Promotions
• Review Requirements of Social Media Sites
• Law and Practical Application of User-Generated Content
• Explain Specific Issues Raised by These Promotions
Privacy
• Review Privacy Laws Concerning Social Media and Mobile Sweepstakes and Contests
• Review California’s Laws
• Review Information That Can Be Captured and How
Specific Applications
• Address Specific Issues With Regard to Product Reviews, Text to Win, In-Game Contests, and Social Media Sweeps
CLE (Please check the Detailed Credit Information page for states that have already been approved) ,NALA ,Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.
Rob Laplaca-Verrill Dana, LLP
