Description
Understand why juries award large and small damages and how to influence them to decide in your favor.It’s a tricky situation a plaintiff’s lawyer might feel good about the case for liability, but how to get the jurors to swallow their argument for damages? Equally tricky for the defense attorney who might realize that the verdict might declare some percentage of fault for their client, so how do we get jurors to keep the damages verdict low? Once we separate the issue of liability from damages, how the heck do human beings even think about damagesand what should I do now? Join jury consultant Rich Matthews for an overview of the psychology and what research shows about how jurors think about damages, and a look at the tools that shape your panel’s perception of value . . . or, in a word, damages. This talk will apply to both plaintiff and defense lawyers.
Date: 2024-03-08 Start Time: End Time:
Learning Objectives