Increase Your Response Rates With Better Emails and Messages (OnDemand Webinar)

$199.00

SKU: 405859EAU

Description

Gain a better understanding of how to improve open rates of recruiting efforts through emails.
Even as communication between recruiters and employment candidates has evolved, email still plays a critical role. However, getting your messages to cut through the clutter, and ideally generate a response, has never been more difficult. This topic is designed to help you overcome this challenge. You’ll learn how to craft messages that get and sustain prospects’ attention and avoiding landing in their spam folder. In addition, you’ll learn how to continue the conversation, including when it’s appropriate to move past email, and leave better equipped to stand out in today’s crowded, chaotic communication environment.

Date: 2019-07-15 Start Time: End Time:

Learning Objectives

Introduction: Email’s Place in Your Recruiting Efforts
• Email, Social Media, and Cold Calls: The Right Mix
• When Email Doesn’t Work
• Why We’re Here: To Give You a Competitive Advantage in Today’s Competitive Employment Environment

Cutting Through the Clutter With Compelling Subject Lines and Copy
• Writing From the Candidate’s Point of View
• The First Impression: Subject Lines That Stand out
• Word Choice: Strong vs. Weak

Avoiding the Junk Pile
• What Filters Look for
• Dos and Don’Ts for Landing in the Inbox
• Testing Your Messages

Improving Open Rates
• The Importance of the Sender
• Timing Is Everything
• List Segmentation

Final Thoughts: How to Keep the Conversation Going
• Follow-up Strategies
• Complimentary Efforts
• How to Handle Nonresponsive Candidates

No Credit Available

Anthony Juliano-Asher Agency