Description
Learn and understand basic damage guidelines for false advertisement claims.Many companies are being hit with false advertising lawsuits by competitors or consumers alleging financial injury due to the misleading or false claims in the advertised product or service. This topic will cover the guidelines used by courts to evaluate damage claims in false advertising litigation. You will better understand the models being used to assess damages and learn strategies to defeat damages claims. This information will help companies limit potential exposure in false advertising lawsuits.
Date: 2019-11-12 Start Time: End Time:
Learning Objectives
Basic Requirements for Damages in False Advertising Lawsuits
• Lanham Act Remedies and Requirements
• State Law Requirements and Remedies
• Rule 23 Requirements in Consumer False Advertising Cases
Damage Models in False Advertisement Litigation
• Standing Requirements
• Proving Lost Sales
• Price Premium Models for Consumer Cases
Tips and Tools for Defeating Damage Claims
• Demonstrating Lack of Causation
• Opposing Certification Based on Inadequate Damage Models
• Recent Case Trends
CLE (Please check the Detailed Credit Information page for states that have already been approved) ,Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.
Robert J. Herrington-Greenberg Traurig, LLP
