Bruce Turkel – Building Brand Value

Bruce Turkel has helped create some of the world’s most compelling brands including HBO, Discovery Networks, and Miami. Over 25 years Bruce has worked with American Express, Charles Schwab, Citicorp, Hasbro, LanChile Airline, Nike, Peabody Hotel Group, Sol Meliá Hotels, Radisson Seven Seas Cruise Line and Oceania Cruises.

Bruce is Creative Director and CEO of two innovative marketing companies. TURKEL, his eponymous brand management firm has three units, specializing in travel, tourism and entertainment; health care; and financial services. The first manages marketing activities for The Miami Convention and Visitors Bureau, The Puerto Rico Tourism Commission and more travel companies. The second handles rebranding activities for JGB Bank and Republic Federal. The health care division works with Metropolitan Care, Advantage Care, and Baptist Health among others.

Origin Global, a venture between TURKEL and Group Ñ, Spain’s largest promotional agency, owns 19 advertising agencies in the Spanish-speaking world and is affiliated with 23 agencies in Europe and Asia. Origin Global works with clients including Chevron, AOL Latin America, WAHL Trimmers, Brandy de Jerez and Digicell.

A captivating speaker and author, Bruce has published several marketing books including Building Brand Value, Brain Darts, and New Design: Miami. He has spoken at MIT, Harvard, The University of Miami, American Express and Travel + Leisure. He has served on the editorial board of HOW Magazine and the boards of The Miami Ad School, The University of Florida Advertising Council, OurKids and the Turkel Resource Foundation. Bruce has been featured in The New York Times, Communication Arts, Advertising Age, AdWeek, USA Today and Graphic Design USA and he has appeared on CNN, ABC, CBS, FOX and NPR.

An accomplished and enthusiastic musician, Bruce can be seen fronting the Miami rhythm & blues band BlackStar. Bruce has been married to Gloria Nuñez for 25 years and is the proud father of Danny (22) and Aliana (17). Bruce is a graduate of the University of Florida.

Learn more about Bruce at