by Dr. Rick Goodman | Jun 15, 2016 | Business Success, Customer Loyalty, Customer Service, General, Integrated Marketing, Laws of Success, Leadership speaker, Leadership Success, Personal Success, Sales & Branding, Sales Success, Success and Prosperity, Technology
In the age of online commerce, you don’t actually get to speak with all of your customers face-to-face. In fact, you may not get to speak with any of them at all. That’s what makes your website so important. Your company website is sort of like an around-the-clock...
by Dr. Rick Goodman | Apr 13, 2016 | Business Success, Customer Relationships, Integrated Marketing, Leadership Success, Sales & Branding, Sales Success
Marketing isn’t something you achieve or possess; it’s something you do, on an ongoing basis. A good marketing campaign is subject to regular review, revision, and realignment—and the spring season is as good a time as any to check in on your law firm’s marketing...
by Dr. Rick Goodman | Apr 8, 2016 | Business Success, Continuing Education, General, Laws of Success, Personal Success, Sales & Branding, Sales Success
The first year of entrepreneurship can be exciting—it can be a dream come true! Chances are, though, it’s also going to be a little intimidating. And you can bet that it will be hard. You’ll have to contend with all the uncertainties that come from launching a new...
by Dr. Rick Goodman | Mar 8, 2016 | Business Success, Sales Success
Do we have the idea of company culture all wrong? It almost feels like that sometimes. It’s easy enough to equate company culture with quirky job interview questions, break-room ping pong tables and massage chairs, and other rather ephemeral practices. While all these...
by Dr. Rick Goodman | Jan 22, 2016 | Business Success, Human Resources, Personal Development, Personal Success, Sales Success
A hacker attack is one of those things you just don’t think about, let alone worry about until it actually happens to you. But when it does happen, the results can be catastrophic—not just for you personally, but for your entire business. Indeed, a cybersecurity issue...
by Dr. Rick Goodman | Dec 28, 2015 | Continuing Education, Customer Service, Sales & Branding, Sales Success
In the early days of Facebook, business owners could gain visibility for their brand—and communicate freely with their clients and customers—simply by posting status updates or good, informative content. Nowadays, things aren’t quite so simple. Businesses can still...
